“Creativity researchers have shown that serendipity plays a big role in creativity, and that serendipity is more likely to happen when you seek out new experiences and become more aware of what’s going on around you.
“The book Inventology by Pagan Kennedy builds on this researc and emphasizes that serendipity is critical to creativity. (See the excerpt in today’s New York Times.). Kennedy’s main point is that you can systematically spot surprising connections.
Source: Inventology: a new book by Pagan Kennedy | The Creativity Guru