Bran Ferren on the Art of Innovation

Bran Ferren Applied Minds

A celebrated proprietor of innovation skunk-works Applied Minds, Bran Ferren, explains how companies can cultivate the rare people who create miracles.
Ferren spoke with strategy+business at the Applied Minds rapid prototyping facility in Burbank, Calif. The conversation cut to the heart of a key aspiration for many business leaders: fostering greatness, in the form of new products, services, and technologies, within the context of an established company or institution.

Source: Bran Ferren on the Art of Innovation

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