Big Company Innovation Labs Won’t Work From The Creativity Guru

For successful innovation, you have to spread a culture of creativity throughout the organization. Creating a separate innovation lab doesn’t work.  It’s just a trendy name for what used to be called the R&D group. We learned that didn’t work back in the 1970s and 1980s. Calling it an “innovation lab” doesn’t make any difference in the underlying dynamics of innovation.

Source: Big Company Innovation Labs Won’t Work | The Creativity Guru

Leave a Reply

Your email address will not be published. Required fields are marked *